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Post by account_disabled on Feb 17, 2024 21:06:48 GMT -8
Higher Position Rate “Higher Position Rate” refers to the frequency with which another advertiser's ad is shown in a higher position than your ad, when it is shown at the same time as your ad. For example, when you see another advertiser's “Top Position Rate” column say “5%” in your auction insights report, this indicates that 5 out of 100 impressions that showed at the same time as your ad,
The other advertiser's ad was ranked higher than latestdatabase.com yours. This ratio helps you understand how competitive your ad is compared to a particular advertiser and provides an opportunity to adjust your strategy based on this information. Google Ads Auction Insights Report - Higher Position Rate If the “Top Position Ratio” is low, this means your ad is generally showing in higher positions than the other advertiser's ad;
If it is high, it indicates that your ad often underperforms another advertiser's ad. This may indicate that you need to review your bid strategies, targeted keywords or ad text. Top of Page Ratio “Top of Page Rate” refers to how often your ad (or another advertiser's ad, depending on which row you're viewing) appears at the top of the page, in the area above the unpaid search results. In other words, you will see your rank above the organic search results.
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